Microsoft’s gaming endeavors face a critical assessment with the introduction of the latest Call of Duty: Black Ops 6 installment on its Game Pass service this Friday. The objective is clear – to allure new subscribers to its gaming realm.
Game Pass, a subscription-based service by Microsoft launched in 2017, initially solely granting access to Xbox games. It expanded to include PC games in 2019 and mobile gaming in 2020. Subscribers enjoy a broad spectrum of games, encompassing Microsoft-owned titles and third-party selections.
Microsoft’s Strategic Focus on a Sustainable Gaming Landscape
Microsoft’s acquisition of the Call of Duty franchise came to fruition following the Activision Blizzard merger deal closure in October 2023. A substantial union setting a precedent in the company’s history and accentuating a strong belief in gaming’s future. Roll out of the latest installment through Game Pass positions Microsoft adeptly to spur subscriber expansion.
The metamorphosis of Microsoft’s Gaming division is evident. From the Activision Blizzard acquisition to investments in iconic franchises like Halo, Minecraft, and Fallout, the organization showcases a resolute dedication to constructing a sustainable subscription-based Gaming business.
Exploring Microsoft’s Investment Potential
As per Wall Street sentiment, MSFT stock boasts a Strong Buy consensus. Over the last three months, 28 Buy ratings and two Holds were bestowed upon it. With an average price target of $503.27, there’s an anticipated 18.49% upside. Year-to-date, the company’s shares have surged by 13%.
