U.S. automaker Ford Motor Co. (F) has recently shared details on its 2025 Expedition full-size sport utility vehicle (SUV).

The highly anticipated Expedition is set to debut in spring 2025, with an estimated price range between $55,000 and $84,000. Boasting an impressive array of features such as the revolutionary BlueCruise highway driving system and a massive 24-inch driver display, the vehicle is geared to offer a top-tier driving experience.

Moreover, the new Expedition lineup comprises multiple model tiers, including the Active, Platinum, Platinum Ultimate, King Ranch, and Tremor variants, with the higher-end models equipped with advanced off-road capabilities for the adventurous driver.

A Show of Confidence

The announcement of the 2025 Expedition follows closely on the heels of Goldman Sachs analyst Mark Delaney’s upgrade of Ford’s rating to Buy from Hold. Delaney’s rationale for the upgrade included highlighting the “margin opportunity” presented by Ford Pro as well as the potential for overall enhanced profitability.

In addition, Ford’s focus on expanding its software and service division is expected to yield significant results. Ford is anticipating software revenue of $1 billion in 2025, with software and services projected to contribute to 20% of Ford Pro’s operating profit in 2026. The company’s strategic cost-saving measures across its internal combustion and electric vehicle operations are also likely to yield positive outcomes in the foreseeable future.

Is Ford Stock Worth a Buy?

Considering Wall Street sentiments, analysts have bestowed a Moderate Buy consensus rating on F stock, with a breakdown of five Buy ratings, nine Holds, and one Sell over the past three months. Despite a 5.09% decline in its share price over the previous year, the average F price target of $12.96 per share suggests a potential upside of 22.96% for investors.

Explore more F analyst ratings here