Will NIO’s Multi-Brand Strategy Come to Fruition With ONVO in 2025?
NIO Inc. NIO introduced its smart electric vehicle sub-brand, ONVO, in May 2024, to kick-start the company’s transition into a multi-brand strategy. Designed to deliver an optimized ownership experience and exceptional value, ONVO’s first model, the L60, officially entered the market on Sept. 28, 2024. …