Rivian’s Shift in Strategy: From Key Fobs to Key Cards and Mobile Apps Rivian’s Shift in Strategy: From Key Fobs to Key Cards and Mobile Apps
An Unconventional Move by Rivian Automotive Rivian Automotive, a California-based EV maker, is breaking conventions in the automotive industry. The company has made a surprising decision to no longer provide key fobs to its new customers. Instead, new Rivian owners are now required to rely …