A New Player in the Game

Warner Bros. Discovery has emerged victorious in the battle for the broadcast rights to the prestigious French Open tennis tournament, according to a report by Variety based on insider sources.

Shifting Tides in the Media Industry

Shares took a slight dip of 1% in afternoon trading following the announcement of Warner Bros. Discovery’s acquisition.

Changing Hands

The French Open, a long-standing feature of Comcast’s NBC Sports portfolio in the U.S., will now find its home with Warner Bros. Discovery. The European rights have resided with Warner Bros. Discovery-owned Eurosport since 1989.

Expanding Horizons

Reports suggest that the deal securing the rights will span multiple years. Warner Bros. plans to showcase The Open across its linear television networks, the Max streaming service, and the Bleacher Report properties.

Industry Revelations

While the financial details of the agreement remain undisclosed, this move marks a significant change in the media landscape. The shift of the French Open from NBC to Warner Bros. Discovery signifies a dynamic exchange between the two media giants.

Future Endeavors

Additionally, NBC’s impending acquisition of a package of National Basketball Association games could usher in further alterations, potentially displacing Warner Bros., a longstanding partner of the league. As the NBA explores partnerships with Amazon and Disney’s ESPN, lucrative deals worth up to $76B over 11 years are under negotiation.

Unveiling Potential

Rumors have circulated that the NBA might carve out a fourth package tailor-made for Warner Bros. Discovery, hinting at further evolutionary developments in the media rights landscape.