Amazon.com Inc AMZN Amazon.com shares are trading higher. The company has launched Matter Casting.
Amazon has introduced Matter Casting, a new feature that competes directly with Apple Inc’s AAPL AirPlay. It provides cross-platform compatibility, allowing both iPhone and Android users to wirelessly stream videos to Amazon’s TV devices.
This innovation is part of Amazon’s drive toward interoperable services, offering a viable alternative to the proprietary technologies of both Apple and Alphabet Inc GOOG GOOGL Google.
Matter Casting aims to simplify the process of streaming videos from smartphones to various Amazon devices, including Fire TV units and the Echo Show 15, as reported by Bloomberg.
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Initially, Matter Casting will only broadcast content from Amazon’s Prime Video app to Echo Show devices. Amazon plans to extend this feature to include Fire TV technology in the near future. By the end of the year, the service is expected to support a wide range of video services such as Plex, Pluto TV, Sling TV, Starz, and ZDF.
The development of Matter Casting is consistent with the broader Matter standard for smart home appliances, a collaborative effort involving major tech companies like Apple, Google, and Amazon. This standard has been crucial in ensuring compatibility across different smart home devices.
Amazon envisions Matter Casting as a means to create a unified, seamless experience for video streaming across various platforms and devices, thereby bridging the gap between different ecosystems in the technology world.
Earlier this month, Amazon appointed Jeremy Helfand, a former executive at Walt Disney Co DIS and Hulu, to lead the advertising division for its Prime Video service. This aligns with Amazon’s strategy to launch a new ad-supported tier for Prime Video.
Price Action: AMZN shares traded higher by 2.66% at $149.10 on the last check Tuesday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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